Where Do Aged Leads Come From?

Aged leads aren’t the newest or flashiest trend in the insurance marketing world, but when you understand where they come from and the logic behind working them, you can’t deny their value. 

The life of an aged lead begins when a consumer goes online shopping for insurance. This can start with someone doing a Google search for a term like “aged auto insurance lead,” clicking on an ad while reading a web page or clicking a link below a video. In all scenarios, someone enters their personal information onto an online form in hopes of getting information and/or a quote. 

Once the form has been completed, a “lead” has been born. Depending on what site the consumer was browsing, their information will be instantly forwarded to 3-10 insurance agents. The agents rush to get the shopper on the phone, each hoping to get their attention, provide a quote and ultimately gain them as clients. 

Statistically, most of these online shoppers won’t purchase a policy that day. Depending on the type of insurance, people typically seek out information well in advance of taking any action. They are often frustrated by the number of agents trying to contact them and may stop answering their phones or replying to emails altogether. 

Once a day or more has passed since the consumer requested information, a lead is considered “aged.” While thousands of agents buy Internet leads regularly, few continue attempting to contact their leads after a day or two. A high percentage of online shoppers do purchase a policy eventually, so people who sought out information during prior months are a receptive audience.

Link1st Solutions collects Internet leads from a number of sources and makes them available as aged leads. We scrub the leads with multiple software programs to eliminate/update leads with outdated addresses, identify and remove leads with invalid phone numbers. We also scrub for the federal Do Not Call list to further ensure TCPA compliance. 

Due to the perceived value of a “new” lead being gone after a day, the difference in price between aged leads and a real-time leads is extreme; real time leads often cost 20 times as much. It’s true that there is value in speaking to a prospect the same day they were seeking out information, but the odds of getting a sale aren’t 20 times greater than if you speak to that same prospect a month later. Not even close. 

Because the previous agents have moved on to calling their new leads, these consumers are much easier to get in contact with and often are closer to making a decision than they were when they first looked online. And without a group of agents fighting with you for their attention, there’s no need to drop what you’re doing and pick up the phone when a lead comes in. 

In short, when you purchase aged leads, you’re purchasing Internet leads that aren’t “new” anymore. If you’re new to working leads, aged leads are an inexpensive way to ramp up quoting activity right away. For veterans with solid follow-up systems in place, aged leads are a way to fuel your machine for pennies on the dollar. For next steps on acquiring Aged Leads, learn more about Link 1st’s founder, Nick Barry or contact us today.